Illustrator, Photoshop, Figma
2023
3BR Design
Logotype
Partnership
Code-495
3BR Design is a business specialized in optical fiber, providing engineering and design services for telecom infrastructure.
Design to Scale Your Business
Objective
Founded in February 2023, the business is composed of engineers and designers with more than 10 years of experience to offer the best solution for an efficient network.
The goal was to redesign the 3BR Design logo, visual identity, and website, improving the brand perception and attracting new and thriving businesses.
The goal was to redesign the 3BR Design logo, visual identity, and website, improving the brand perception and attracting new and thriving businesses.
Solution
At the heart of the logo redesign is an energy-inspired and future-forward red label, a renewed website and a bolder business approach to showcasing the 3BR Design services and partnership opportunities.
Logo
Design Overview
3BR Design goals is to lead in telecom industry through top staff expertise.
The team firmly believed that clients achievements are their number one priority, and dedicated to fostering meaningful partnerships with them.
The concept centers on certified end-to-end fiber optic solutions and digital infrastructure fixes, acting as a certification stamp.
Standing for high standards of quality and expertise, every time clients see the label 3BR Design, they are reminded of the company’s unwavering commitment and their pivotal role in clients' success stories.
Standing for high standards of quality and expertise, every time clients see the label 3BR Design, they are reminded of the company’s unwavering commitment and their pivotal role in clients' success stories.
The emblematic red hue represents the powerful and energetic nature of red optical fibers, conveying the team's passion and commitment to maintaining high standards in the digital world.
The use of red not only highlights their energetic and committed qualities but also ensures that the logo identity will stand out in any setting, acting as a hallmark of quality and certification.
The logo construction features a sturdy square shape, imply stability and reliability, the grid is precise, balancing straight lines and curves to represent the flow and connectivity of optical fibers.
Geometric elements are aligned to convey symmetry, solidity and coherence, resulting in a striking label that reflects strength and connectivity.
Geometric elements are aligned to convey symmetry, solidity and coherence, resulting in a striking label that reflects strength and connectivity.
The construction grid for the compact version ensures that the '3' element retains its visual integrity and logo essence, even at a reduced size.
Consistent
and cohesive
The 3BR Design logo is a perfect arrangement of lettering that seamlessly fits into a red label.
A strong quadrilateral shape maintains its unique aesthetics while enhancing its versatility. These variations allow for flexible usage across various mediums while maintaining brand integrity.
A strong quadrilateral shape maintains its unique aesthetics while enhancing its versatility. These variations allow for flexible usage across various mediums while maintaining brand integrity.
Clean Lines, Strong Statements
The refreshed identity features an outlined version that integrates the letters and negative space of the original logo using thick lines and robust geometric shapes.
Colors
and Typeface
The combination of the red label on a black backdrop featuring Sora, captures the vibrancy of optical fiber technology and the sophistication of timeless design.
The red and black bold combination enhances visibility and readability creating a striking contrast that is highly effective in screen and online environments.
Sora, meaning sky in Japanese, is a typeface family with cues of low-resolution aesthetics and early screen typography but without nostalgia.
The big x-height combined with evidently generous counters turns the family into a convenient tool for app and web interfaces, where clarity and effectiveness at any size is an imperative.
Thin 100
ExtraLight 200
Light 300
Regular 400
Medium 500
Semibold 600
Bold 700
ExtraBold 800
3BRD
ExtraLight 200
Light 300
Regular 400
Medium 500
Semibold 600
Bold 700
ExtraBold 800
3BRD
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Sora
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Sora
Visual Identity Coded
The 3BR Design website showcases consistent graphics and font styles for enhanced readability within a unified visual identity, featuring contrasting colors and clear framed elements for engaging content.
Finally, the website ensures all elements are responsive for a seamless mobile experience.
Finally, the website ensures all elements are responsive for a seamless mobile experience.
3BR Design in Motion
We also created a promotional video for the website's hero that brings the new logo identity to life.
Through a dynamic combination of typeface, colors, lighting, and imagery, the video showcases 3BR Design's key services and solutions in an engaging and immersive way.
Through a dynamic combination of typeface, colors, lighting, and imagery, the video showcases 3BR Design's key services and solutions in an engaging and immersive way.
The 3BR Design logo symbolizes the essence of modern technology and industry certification. A strong visual representation of a company leading the digital era with optical fiber technology.
Vivilde℠ • UI/UX Designer currently based in Lisbon, helping brands and businesses interact better with their audience. About ︎